By Caroline Knorr, Common Sense Media editor
On a recent plane trip, the toddler in the row ahead of me reached through the gap in the seats and swooshed her finger across my iPad. She didn't speak; she didn't even look at me. She simply had a nearly instinctual response to my tablet: Swipe!
Not surprisingly, research confirms what I saw before my very eyes: Even little kids are digital pros. Seventy-two percent of children under 8 have used a mobile device, and 38 percent of children under 2 have used one, according to Common Sense Media's new study, Zero to Eight: Children's Media Use in America 2013.
It's a dramatic increase in the two years since we first measured a significant surge in kids' mobile use in our 2011 Zero to Eight study. Both studies show the profound role media plays in children's lives -- and the importance of recognizing its impact.
Among the key findings:
- Families love mobile devices. There's been a five-fold increase in ownership of tablet devices such as iPads, from 8 percent of all families in 2011 to 40 percent in 2013.
Understanding what kids are using, how they're using it and how much time they spend on it can help lead to better products, better parenting and better public policies. Media can have a profound effect -- both positive and negative -- on kids. If a 2-year-old can swipe a screen, we owe it to kids to create media and technology that maximizes the positives.
WATCH: Zero to Eight: Children's Media Use in America 2013
About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to:www.commonsense.org.