Not content to rule the skies and rack up record sales, Rihanna has now set her sights on primetime domination, too. The multi-platinum artist is teaming with Style Network to executive-produce and star in "Styled to Rock," a new fashion-based reality series in which 12 up-and-coming designers will compete for a chance to dress some of the entertainment industry's best and brightest.
According to Style, Rihanna will hand-pick the designers and enlist the guidance of experts from the fashion industry to serve as mentors. Each week, challenges will push the designers to their creative limits when they are tasked with styling an A-list star. Each week’s celebrity guest will then determine which designer best achieves their vision and advances to the next week of competition. Faced with the threat of elimination, the remaining designers must meet with the mentors to discuss where they fell short and ultimately who will be sent home. In the end, one designer will be named the winner of “Styled to Rock.”
“Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force,” Salaam Coleman Smith, President of Style Media, said in a statement. “On the heels of our successful network rebrand, ‘Styled to Rock’ and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style.”
Rihanna agreed, "Fashion has always played an integral part in my life and career. I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work."
The hour-long, 10-episode series is scheduled to premiere in 2013, with a nationwide search for designers already underway. For more information on the show and how to apply, check out the website.
Rihanna originally debuted the concept for "Styled to Rock" in the U.K. earlier this year, where the ratings were less than platinum.
Will you be watching "Styled to Rock"?
