Success With Paid Content Online: Case Study of Swedish Aftonbladet

Success With Paid Content Online: Case Study of Swedish Aftonbladet
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

In this tumultuous age in media industry, it is delightful to find successful experiments in the field. I found a fascinating initiative at Aftonbladet, the most read Swedish newspaper which has succeeded to create a stable base of paying online customers.

Aftonbladet has a freemium model in which the readers can pay either by subscriptions or micropayments. More about Aftonbladet's model on my post on the PBS MediaShift.

Popular in the Community

Close

What's Hot