Sun Valley Media Conference Photos: Mogulmania Day 1! (SLIDESHOW)

The annual Allen & Company summer media conference kicked off in Sun Valley, Idaho Tuesday night and by Wednesday morning the attendees were decked out in their finest mogul casual looks.

Follow the news coming out of the conference — like Rupert Murdoch's thoughts on Twitter and Bob Iger's thoughts on paid online content — at our Sun Valley 2009 page, and check out our gallery of images from day 1 below (courtesy AP):