While it's easy to lament the lack of creativity in Super Bowl commercials these days, it's also hard to deny that there are certain proven formulas for getting our attention.
Animals + Humor = Success
Bud Light added a few extra variables to this equation to increase this ad's chances of success -- beer and a rescued dog. In "Here Weego," we're introduced to a tiny rescue who can be a big help at your next party. Named Weego, this little fellow will fetch beer, but seemingly just Bud Light, if you call out "Here Weego!"
And, in case you hadn't already picked it up, you're also uttering Bud Light's "Here We Go" slogan whenever you call for this dog to grab you a beer.
For anyone interested in rescuing a dog of their own please visit Petfinder.com and the ASPCA. But please keep in mind that most dogs will not be rolling kegs into your next gathering.
CLICK HERE to see the rest of the 2012 Super Bowl commercials as well as all of the best, worst and most memorable from years past.
For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focused entirely on the ads.
While iconic Super Bowl commercials like Apple's '1984' and Coke's ad starring Mean Joe Greene will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails.
How does this Super Bowl ad stack up?