Honda created quite a bit of buzz at the end of January by releasing a 10-second teaser for a Super Bowl advertisement featuring Matthew Broderick in a reprisal of his role as Ferris Bueller. They released the full two-and-a-half-minute commercial on Youtube days later, but the spot wouldn't make its television debut until Super Bowl. Despite the love for the character and the film, the ad received mixed reviews. After all, should Ferris be selling cars? Or borrowing them?
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For years, viewers have tuned into the NFL's Super Bowl as much to see what the advertisers roll out as how the two teams vying for the sport's top prize perform. This year was no different. Each time that NBC cut away from Super Bowl XLVI between the New York Giants and New England Patriots a hush came over most Super Bowl parties as everyone -- and not just the diehard sports fans with a rooting (or betting) interest -- focused entirely on the ads.
How does this Super Bowl ad stack up?