WOMEN

Worst Black Friday Ad Ever Tells Customers To 'Rape Us Now'

The retailer has since apologized.

A Singapore-based clothing company has received backlash for advertising its Black Friday sale with a disgusting reference to sexual assault.

SuperGurl, a company that sells women's clothes, thought it was a good idea to promote its Black Friday sale on its site with a pink button that said "RAPE US NOW" alongside a young woman in a suggestive pose.

After the company posted about its sale on Facebook, customers pointed out the disturbing nature of the promo. "Rape isn't an advertising angle that one can exploit when thousands of victims suffer the irreparable damage rape has caused to them everyday," one commenter wrote. Another Facebook user called the image "absolutely vile, inappropriate and disgusting."

On Nov. 30, SuperGurl apologized on Facebook with a post signed by creative director Jordus Lim. In the post, Lim wrote that he "failed to review [his] Graphic Designer's work before approving the image to be displayed" on the site and called the choice of words "an honest mistake."

I am writing this to express our sincerest apologies pertaining to our insensitive action and the choice of word – rape...

Posted by SuperGurl on Monday, November 30, 2015

Do better, SuperGurl.

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