SXSW Shingerview: Keith Lehman, Sprint

Keith Lehman, Social Media Marketing Manager at Sprint, is one cool dude. He started his career at Sprint working at a retail store for five years, and worked his way up to corporate, doing development in marketing and operations.

On Sprint's digital strategy, "We really want to step away from being a network provider. 'Here's your bill,' 'Thanks for your money.' We want to cultivate connectivity so that our customers can connect with their friends and family."

Watch as Keith and I talk about what success means to Sprint and what platforms they are using to measure that success.