Taco Bell Unveils 'Live Mas' Slogan, Says Adios To 'Think Outside The Bun'

Taco Bell Unveils New Slogan

Taco Bell is making some big pushes to boost its sales. The fast food chain recently launched a big menu revamp, including the introduction of breakfast (aka "First Meal"), a new Cantina menu and a national launch of Doritos Locos tacos.

But menu additions may not be enough to get Taco Bell out of its slump. So the chain is now trying a new slogan on for size: Taco Bell now wants you to "Live Mas" ("mas" is Spanish for "more"). This slogan takes a slightly different angle on the current slogan, "Think Outside The Bun" and the previous slogan, "Yo Quiero Taco Bell."

USA Today describes the new slogan as "more lifestyle-targeted." Along with the Cantina menu, which tries to capture a sort of lower-cost Chipotle philosophy, the "Live Mas" slogan is clearly trying to reposition the brand a bit. But there seems to be a lot of things happening at once -- we're not sure how Doritos Locos fit in with "lifestyle."

What do you think of the new slogan?

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