Taco Bell, which continues to extract product ideas through focus groups apparently comprised of starving potheads, has been killing it on Twitter for years. The fast food joint regularly tops lists of best brand accounts on social media and has more followers on Twitter alone than the state of Rhode Island has residents.
For good reason! Whichever public relations intern or team of meticulous, well-trained professionals is in charge of @TacoBell is doing a bang-up job with a clever combination of retweets, sassy comebacks, hashtags and whimsical life advice. We kind of, a little bit, maybe want Taco Bell to be our best friend. Here's why.
(Sometimes while feeding conspiracy theories.)