Athletes Are Taping Their Faces At Winter Olympics But Maybe They Shouldn't

The CEO of a popular brand of kinesiology tape said his company doesn't endorse its use on the face.
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Some athletes at the Winter Olympics are applying tape on their cheeks and noses to protect them from China’s bitter cold. Many appear to be using the kind of tape usually applied on limbs to support muscles, USA Today reported Wednesday.

The so-called kinesiology tape might look cool, but its functionality on the face has not been tested, warned the CEO of KT Tape, which many athletes are using. In areas outside Beijing where ski, snowboard and biathlon events are hosted, temperatures have regularly plunged to zero. And it’s been windy.

“We’ve seen KT Tape used as protection against the wind in winter sports over the years, so although it isn’t a clinically approved usage, we appreciate the ingenuity,” CEO Greg Venner told USA Today.

“KT Tape doesn’t endorse the use of kinesiology tape on the face as it isn’t clinically tested,” Venner added. “However, we certainly applaud the creativity – we are proud to support Team USA!”

Tape designed to insulate the face is available.

Here’s a look at some taped Olympians:

Gold medal winner Jonna Sundling (right) of Sweden and silver medal winner Maja Dahlqvist of Sweden.
Gold medal winner Jonna Sundling (right) of Sweden and silver medal winner Maja Dahlqvist of Sweden.
Tim Clayton - Corbis via Getty Images
France's Anais Bescond competes in the Biathlon Women's 15km Individual event.
France's Anais Bescond competes in the Biathlon Women's 15km Individual event.
JEWEL SAMAD via Getty Images
Jake Brown of the U.S. watches after crossing the finish line during the men's 20-kilometer individual race.
Jake Brown of the U.S. watches after crossing the finish line during the men's 20-kilometer individual race.
via Associated Press
Sean Doherty of the U.S. team competes in the mixed biathlon 4x6 km relay.
Sean Doherty of the U.S. team competes in the mixed biathlon 4x6 km relay.
David Ramos via Getty Images
Marketa Davidova of the Czech Republic skis in the 15 kilometer women's biathlon.
Marketa Davidova of the Czech Republic skis in the 15 kilometer women's biathlon.
Maja Hitij via Getty Images

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