“They want us to pause and be really intentional and recognize Thanksgiving,” Rick Gomez, Target’s chief marketing officer, told The Associated Press. “What they don’t want us to do is go right into Christmas. So, we are going to respect that.”
But there’s a huge asterisk on that promise, which earned the company plenty of press coverage for tackling Christmas creep.
Because it’s not.
The promise to recognize Thanksgiving and hold off on Christmas products and decorations only applies to one small area of Target stores.
“The change for this year is only to the signing we place at the front entrances of our stores,” a Target spokeswoman told NBC News.
Target is hardly alone. Christmas merchandise is already slipping into stores around the country, especially big retail chains, and a number have begun mailing out Christmas catalogs and other promotions.
Ready or not, it seems Christmas is here.