Parents

Target Turned Its Shopping Carts Into 'Mario Karts'

The store chain also introduced Mario entrance music and more.
04/24/2017 02:39pm ET

Mario Kart fans, get pumped!

In honor of the April 28 launch of Mario Kart 8 for Nintendo Switch, Target has unveiled themed shopping carts, entrance music and more.

Target
In honor of the April 28th launch of Mario Kart 8 for Nintendo Switch, Target has unveiled themed shopping carts.

On April 20, over 650 Target stores across the country went into “full game-on mode” with Mario Kart carts featuring Mario, Luigi and Princess Peach. This is the first time Target has decorated its iconic red carts.

The stores also feature big round Mario and Luigi bollards, and the entrances have been transformed into starting lines. “As you walk through, motion sensors fire up flashing lights and play Mario’s catchy theme song,” states a press release for the video game festivities.

Target
The bollards in front of the stores are now Mario themed too.
Target
“As you walk through, motion sensors fire up flashing lights and play Mario’s catchy theme song," notes a press release.

“Experience counts—it’s what keeps guests coming in and coming back to our stores,” senior vice president of merchandising, Scott Nygaard, notes in the press release. “So we’re delivering the fun like only Target can, giving generations of Mario fans a shopping trip they won’t soon forget.”

Indeed, both parents and kids who love Mario Kart have been enjoying the new additions.

But not everyone is a fan. Writing for Scary Mommy, Valerie Williams noted that while mothers love Target for its breastfeeding policies, empowering clothing options and more, this latest innovation may not be ideal for all parents.

“Ugh. So that means if we have our kids with us, they’re going to beg for one of the few Mario Kart carts and then possibly mow people down while we mull over our face wash options?” she wrote. “And that’s assuming we can get one and they aren’t throwing a fit because there are no Princess Peach carts left.”

If you share Williams’ concerns, fear not! The Mario Kart elements are part of a limited-time experience expected to last only a few weeks.

So for everyone else, get your fix while you can.