Taylor Swift is taking care of business.
The pop star wants to trademark five phrases associated with her album "1989" to prevent others from cashing in on her success by merchandising clothes, printed materials, retail websites and concerts featuring her lyrics and famous phrases.
Swift filed trademark applications with the U.S. Patent and Trademark Office on Dec. 3 for "Blank Space," "And I'll Write Your Name," "A Girl Named Girl," "1989" and "Swiftmas," according to USA Today.
We understand wanting to trademark song lyrics and titles, but "Swiftmas?" Seriously? We're surprised "Squad" didn't make the list, considering how often she flaunted her ever-expanding group of girlfriends over the past year.
This isn't the first time the 26-year-old has taken action to protect her brand. In January, she trademarked a slew of Swifty soundbites like "Party Like It's 1989," "This Sick Beat," "Cause We Never Go Out Of Style" and "Nice to Meet You. Where You Been?"
Our reaction to this can best be summed up by the photo Swift shared on her Instagram Sunday to celebrate her 26th birthday.
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