Is your company poised to build the next Uber? Have you started imagining how cryptocurrencies could be used to shore up your company’s digital security? Have you considered that the algorithms your company uses might inadvertently be lying to you?
At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. My colleagues and I use a core set of five attributes to look for emerging patterns: contradictions, inflections, oddities, coincidences, and inversions. Those attributes help us identify a set of likely trends on the horizon. Then, we put each trend through what we call The Five Questions: