Style & Beauty

Tevas Really ARE Cool, And We Have Proof

05/18/2015 07:00am ET | Updated December 6, 2017

Be honest, when you think of Tevas, what is the first image that comes to mind? A granola-chomping hippie on a hike? Terrible '90s fashion? Your adorable dad? Whatever you're imagining, we have a feeling that a fashion-forward woman isn't part of that picture. But it should be.

Tevas are having a renaissance -- maybe we can attribute it to the rise of ugly/extremely comfortable footwear becoming acceptable. Back in the day, Teva limited its appeal to the practical, less-than-stylish outdoorsman, as you can see in these old-school ads:

teva
Photo credit: Courtesy of Teva

But now, things are different. The footwear company is upping its game by collaborating with cool brands like Opening Ceremony and Nasty Gal and has even gotten its sandals onto the feet of some pretty major celebs.

A post shared by Teva (@teva) on

If you don't believe us, check out some fashionable ladies who are rocking Tevas on Instagram and tell us they don't make you want to go out and buy a pair.

ernathan/Instagram for tinyatlasquarterly/Instagram; model portablesera/Instagram
_insomaniac/Instagram
dothehotpants/Instagram
meg_haywoodsullivan/Instagram
meg_haywoodsullivan/Instagram
reyneenoo/Instagram
stephaniejwall/Instagram
rebeccacarmen/Instagram
nerdygal/Instagram
nichole_potter/Instagram
michelletakeaim/Instagram
travelingtriplets/Instagram
juliekobe/Instagram
yumnaaa/Instagram
thefrugality/Instagram

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