Here's to the people who do what's right.
Not for the recognition, and not because they believe it will enrich them financially, but because they know life is better when you pay it forward. That's the basis of "Unsung Hero," a tearjerker of an ad Thai Life Insurance released Thursday.
In the three-minute segment, an unnamed protagonist takes a small amount of time each day to help those around him. A neglected plant gets a little extra water, a woman gets a helping hand, and a needy child gets some money.
"What does he get in return for doing this every day?" a narrator asks. He then answers, jarringly: "He gets nothing. He won't be richer. Won't appear on TV. Still anonymous. And not a bit more famous."
"What he does receive are emotions," the narrator continues. "He witnesses happiness. Reaches a deeper understanding. Feels the love. Receives what money can't buy. A world made more beautiful."
The spot then asks, "And in your life? What is it that you desire most?" It concludes with the tagline: "Believe in Good."
Watch Thai Life Insurance's "Unsung Hero" ad above.