Talk about putting the customers' needs first.
Passengers flying with Thai Smile Airways, the low-cost subsidiary of national airlines Thai Airways, will now be able to buy plane tickets for their Luk Thep dolls, according to an internal memo published by Thai national broadcaster Nation TV Saturday. People must buy their doll a plane ticket or bring it as an extra carry-on baggage, the memo said.
Dolls with tickets will even be served snacks and drinks on the flight, the memo said.
Luk Thep dolls, also known as "Angel's Child" or "Child God" dolls, are believed to contain the spirit of an angel and be able to bring their owners good fortune if they are treated well. Thai newspaper Khao Sod noted that Luk Thep dolls usually cost between 500 to 5,000 Thai baht ($14 to $140).
The dolls increased in popularity last year when local celebrities began touting the dolls' benefits. In May, local celebrity DJ Bookkoh Thannatchayapan announced on public television that his cancelled show was revived after he took his Luk Thep doll shopping for baby clothes. Neta Gill, a restaurant in Bangkok, even started serving children's meals to Luk Thep dolls.
Some Thai officials have expressed concern about the security implications of the Thai Smile announcement. The country's Department of Civil Aviation said Tuesday they had invited airline and airport representatives to "find measures to ensure that passengers bringing the dolls on board comply with security regulations," the Bangkok Post reported.
Also on HuffPost: