Still tracking tweets, likes, favorites, followers, and comments the old-fashioned way? In 2016, say goodbye to outdated, clunky dashboards and manual social media account management. While you may already be familiar with some of the big names in social media account management like Hootsuite and TweetDeck, easy account management doesn't stop there.
Here are five my favorite (but often overlooked) social media marketing tools. Add these to your arsenal in 2016.
- The ultimate all-in-one dashboard: Cyfe. Cyfe is an all-in-one business dashboard makes it easy to monitor virtually every piece of analytic data about your business (really). Pre-built widgets pull data from popular services like Google and Salesforce. Add you own custom widgets or Push API for integrating addition data. Boom: all the data you could ever need (and none you don't), all in one place. Track brand mentions, Twitter followers and Facebook demographics from the social media dashboard. Head to the startup dashboard to track the number of new sign-ups, app downloads, subscriptions and other KPIs in real-time. Automate client reporting with SEO, social media and advertising data from the client dashboard. Plus, there's a web analytics dashboard, sales dashboard, project management dashboard, IT board and about every widget you could ever need.
New social media management tools can seem like a dime a dozen these days. Some can end up as just another annoying dashboard to login into a few times and then forget. Don't settle for one that doesn't work for you! The right tools make social media content easy to create, curate, manage, schedule and analyze. And with the rise of live-streaming platforms like Periscope in 2016, the right social media management tools will empower your brand to capitalize on live, authentic and spontaneous communication.
Have a social media marketing tool you love but I missed? Share your favorites from your arsenal in the comments below.
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Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more information
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General Election: Nov 3, 2020
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