The story of how a semi-retired 65-year-old became a celebrated digital entrepreneur begins not in a startup incubator, or even the light-bulb moment that turned frustration into a winning business idea, but in a children’s hospital room.
“You’ve got life hanging by a thread all around you: tiny, little, vulnerable human beings with just very tenuous hold on life; it makes you realize very powerfully how brief is our existence on this planet,” says Tricia Cusden. “It just made me determined that I would keep living until I died and not start dying whilst I was still alive.”
“It just made me determined that I would keep living until I died and not start dying whilst I was still alive.”
One of those little humans was Cusden’s granddaughter, who ended up making a full recovery. And the realization stuck. It was then that the semi-retired management consultant resolved to stay retired no longer. So she took aim at an industry that had long annoyed her.
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