The AGEIST 2016 Person Of The Year

The story of how a semi-retired 65-year-old became a celebrated digital entrepreneur begins not in a startup incubator, or even the light-bulb moment that turned frustration into a winning business idea, but in a children’s hospital room.

“You’ve got life hanging by a thread all around you: tiny, little, vulnerable human beings with just very tenuous hold on life; it makes you realize very powerfully how brief is our existence on this planet,” says Tricia Cusden. “It just made me determined that I would keep living until I died and not start dying whilst I was still alive.”

“It just made me determined that I would keep living until I died and not start dying whilst I was still alive.”

One of those little humans was Cusden’s granddaughter, who ended up making a full recovery. And the realization stuck. It was then that the semi-retired management consultant resolved to stay retired no longer. So she took aim at an industry that had long annoyed her.

To read the rest of the story, go here.