"Art washes away from the soul the dust of everyday life." - Pablo Picasso
Beauty has the ability to change a life and redeem a soul. From the fresh flowers, to the fountain out front, the abundant light and world-class art inside, every detail about the design of the Bidwell Training Center in the inner-city Pittsburg neighborhood of Manchester is deliberate and intentional.
"It turns out that we may need beauty to survive, in the same way we need oxygen and water," explains community activist, Bill Strickland in an NPR TED Radio Talk. Strickland believes that the best things life has to offer - delicious food, the finest art, the latest technology, are for everyone in life to enjoy. These things help people understand that they have value, no matter what life has told them. Whether it is exposing children to throwing clay, incredible jazz, creating culinary delights or something as simple as sunshine and orchids; he believes that when people see beauty on a regular basis, it becomes part of their vocabulary, and their behavior and contributions to the world will rise to the same level. He created the center in the neighborhood where he grew up and serves the community in need. The successful Manchester training center has been replicated in other cities, including San Francisco, California; Cincinnati and Michigan, Ohio; and has affiliate programs in Cleveland, Ohio; New Haven, Connecticut; Brockway, Pennsylvania; Boston, Massachusetts; and Buffalo, New York.
Everyone yearns for a safe place to live, learn, work, and play; and the arts are widely regarded as a cure for a variety of related issues. A creative community can revitalize a neighborhood and improve quality of life outcomes for its community members. A Princeton University working paper, on the impact of arts on community, explains "The arts revitalize neighborhoods and promote economic prosperity. Participation in the arts improves physical and psychological well-being. The arts provide a catalyst for the creation of social capital and the attainment of important community goals." These bold claims are supported by research and real life examples can be found in cities across the country.
Tony Goldman, founder of Goldman Properties, viewed himself as a "long-term investor in the revitalization of historic neighborhoods" as opposed to a developer, successfully turned once-dilapidated neighborhoods into the hottest, most sought after locations; including New York City's SoHo, Miami Beach, and up and coming arts-focused Wynwood, among others. Tony coined the term "gentlefication," to refer to his and his company's values and commitment to allow for growth without pricing out original residents and preserving the original character of the area.
His daughter, Jessica Goldman Srebnick, who took the helm as Goldman Properties' CEO after his passing, explained, "He was truly inspired by the arts and wanted to share that with everyone. He really worked to ensure that he understood the DNA of a neighborhood and built upon the history already in place." The first sign of resurgence started in 1987, when a group of artists run out of Coconut Grove formed a nonprofit organization and purchased an abandoned bakery in the area, called the Bakehouse. The Wynwood Arts District Association was also instrumental in the growth of the area, creating the monthly art walks. However, before the Goldman family started buying up property in Wynwood in 2006, the community was mostly a deserted warehouse district.
"When you are trying to make life better, to improve the community, I have found that everyone wants to help - public sector, private sector, nonprofits, police, commissioners - that is a sign of success," says Goldman Srebnick. Gaining community buy in is instrumental in development efforts, under her leadership, Goldman Properties gives thoughtful consideration to maintaining a neighborhood's unique and vibrant feel through the use of incentives, rent agreements, and cross sector collaborations. Srebnick runs the company while being mindful of everyone involved; she strives to truly make a difference and build a stronger community through job creation and education.
Fast forward to the community today, and Wynwood Walls, an outdoor graffiti art exhibit that is a national draw "has seen over 50 artists representing 16 countries and...covered over 80,000 square feet of walls." Children take field trips and are exposed to world renowned artists. Curations are timed to Art Basel, bringing art to the masses and bringing people from all over the world to Wynwood to soak in its artistic vibes. The mural, graffiti-filled neighborhood buzzes with color, feeling, and imagery; and is filled with art studios and galleries, boutique storefronts, and several super hip mom and pop bars and restaurants, including Zak the Baker and recent Food and Wine Magazine's Best New Chef, Brad Kilgore's new restaurant, Alter.
Jessica and her team work under the belief that the revitalization effort is a marathon, not a sprint; and strive for organic, slow, sustainable growth centering around the idea that the elements of our lives should be integrated - creativity, interesting architecture, food, music. All of these elements contribute to a thriving community.
Bronzeville, a Chicago neighborhood with a strong African American cultural allure and rich history, has been undergoing a gradual revitalization for quite some time; the main real estate developer behind the efforts is Quad Communities Development Corporation. Past residents of the neighborhood include civil rights activist Ida B. Wells, Pulitzer Prize winning poet Gwendolyn Brooks, singer Lou Rawls, and legendary jazz trumpet player Louis Armstrong. Revitalization efforts focus on bringing in local mixed-use shops, and making sure they align with the overall vision of the community.
One cornerstones of the neighborhood is nonprofit Little Black Pearl Art & Design Center, a thriving arts-based nonprofit serving youth in Chicago's south side neighborhoods. Little Black Pearl provides a safe environment, positive role models, with arts programs and skill development opportunities for urban youth. Offerings include afterschool arts education classes with a focus on the "business of art," project-based art allowing students the opportunity to honor community members who have lost loved ones to violence, a high school, and a tech center; participants are also offered nourishing meals.
Monica Haslip, founder of Little Black Pearl, explains that they are a positive and anchoring presence in the community in a number of ways. "Little Black Pearl utilizes the arts to bring people together around the needs of the community. We also provide a physical place for people to congregate that is culturally and creatively driven. That is really important," says Haslip.
Cultural nonprofits play an important role in marrying revitalization and growth with social inclusion.
Art Engaging With The Community
The McColl Center for Art + Innovation in Uptown Charlotte, North Carolina, is a "nationally acclaimed contemporary art center dedicated to connecting art and artists with the community." The center is a mixture of studio and gallery space and allows the artists to engage with the community through various opportunities.
Suzanne Fetscher, President and CEO of the McColl Center says, "One of McColl Center's core beliefs is that artists are catalysts for positive change. McColl Center for Art + Innovation builds connections between artists and communities, empowering each to benefit from the creative process and collaborative problem-solving. Through our programs, we give artists the space, resources, and access to partnerships that help them address and shape issues in the community and impact lives."
Robert Karimi, Knight Foundation Artist in Residence, is a dynamic example of how an artist can engage with the community. Viva la Cook is the larger than life character he created as part of The People's Cook Project and his goal is to use food to allow individuals to honor creative concepts and culture at the same time. Karimi rides his bike, complete with a large food cooler in front, around Charlotte neighborhoods and hosts interactive cooking demos. Calling himself an experience designer, he feeds the minds and bodies of more than 40,000 people through his community-based projects that aim to improve health and access. Food can truly unite people but it is Karimi's artistic delivery and approach that is making all the difference.
The power of art can lift people up, bring them together, teach them their own value, and revive an entire community. Karimi, Strickland, Srebnick, and Little Black Pearl are among those who recognize the importance of the arts and how, when combined with the entrepreneurial energy of passionate local residents, communities can thrive. One of the founders of community development driven ShoreBank, Mary Houghton, says, "The key to community development really is to unleash entrepreneurial energy, and facilitate and support their work."
"Don't be afraid to be the pioneer. Embrace that opportunity," says Goldman Srebnick of paving the way for more communities to reap the rewards of having happy and healthy places to live, work, learn, and play. Community is a vital part of the lives of all of us and such an interconnected piece.