AT least one color authority, Pantone, has taken the plunge and announced its favorite color for 2008. To be sure, this news doesn't seem as delectable as People's Sexiest Man Alive or as snugly affirming as Time's Person of the Year. You probably did not even know that chili pepper red was the color for 2007.
Nonetheless, Pantone's choice of blue iris, or No. 18-3943, got some news media attention last week, which seemed to be partly the objective of the company, which is based in Carlstadt, N.J. In a statement, Leatrice Eiseman, the executive director of the Pantone Color Institute, said: "Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic."