'The Cove' Oscar Speech Gets Cut Off For Activist Message (VIDEO)

Things got a little too heavy for the Academy during "The Cove" team's speech for Best Documentary. When the film's star, Ric O'Barry, held up a sign with an activist statement on it, the Academy panicked, abruptly cuing the music and cutting away right as the film's director, Louie Psihoyos, was about to make his speech.

The sign that scared the Academy said "Text Dolphin to 44144." What exactly was so offensive about it?

According to TakePart, sending the text will sign you up to get messages about how to help end the dolphin hunt in Taiji, Japan.

WATCH the awkward Oscar moment: