The End Of ‘Shrink It And Pink It’: A History Of Advertisers Missing The Mark With Women

The End Of ‘Shrink It And Pink It’: A History Of Advertisers Missing The Mark With Women
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Ladies, as everyone knows, are dainty and fragile, and prefer the world to be awash in pastels. Or at least, that’s the philosophy behind the old marketing mantra for making products attractive to women:

“Shrink it and pink it.”

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