The Faithful Shopper: All About Athleisure


Designers and retailers are all about fashion that is appropriate and chic for either athletic or leisure activities, or both. Yes there is a way to pull this look off with style and haute sensibility. Athletic-casual wear has become fashion appropriate in a wide variety of social events, and shoppers are embracing this trend. Here are stores to visit when you want to take it from the gym to the street!

The Pioneers


1127 3rd Avenue
New York, New York, 10065
(212) 755-5019

2139 Broadway
New York, New York, 10023
(212) 362-5294

250 Vesey Street
New York, New York, 10281
(212) 786-0315

114 5th Avenue
New York, New York, 10011
(212) 627-0314

1928 Broadway
New York, New York, 10023
(212) 712-1767

1146 Madison Avenue
New York, New York, 10028
(212) 452-1909

408 West 14th Street
New York, New York, 10014
(212) 255-2978

481 Broadway
New York, New York, 10013
(212) 777-4248

Soho Women's
125 Prince Street
New York, New York, 10012

Soho Men's
127 Prince Street
New York, New York, 10012
(212) 673-4684

Lululemon essentially created the athleisure category. Stores listed are only the Manhattan locations! They have exploded in all of the boroughs and beyond.


Nike Running Upper East Side
1131 Third Avenue
New York, New York 10065

6 East 57th Street
New York, New York 10022

Nike Running Flatiron
156 5th Avenue
NEW YORK, New York 10010

21 Mercer Street
New York, New York 10013

Nike's Athletic Gear aka Athleisure has been a top performing segment for their apparel categories, as Americans increasingly wear their running gear, yoga pants, and sneakers not just to the gym, but also everywhere else.


216 Columbus Avenue
New York, NY 10023
(212) 787-5602

1517 Third Avenue
New York, NY 10028
(212) 249-2072

126 5TH AVE
New York, NY 10011
(212) 929-0512

121 Wooster Street
New York, NY 10012
(212) 343-1027

Over 100 stores now open and they are now introducing a girls division. They offer all categories including athleisure, swim, shoes and accessories and traditional athletic wear.


77 Mercer Street
New York, New York 10012
(646) 386-7003

1153 Madison Avenue
New York, New York 10028

168 Fifth Avenue
New York, New York 10010

Sweaty Betty is a British retailer founded in 1988 to "inspire women to find empowerment through fitness" and is a cult and celebrity favorite in NYC.

Star Store Power


129 Fifth Avenue
New York, NY 10003

257 Elizabeth Street
New York, New York 10012

The legendary Tory Burch now has stores devoted to designer performance activewear. A sure sign athleisure is evolving and she will bring this to the next level!


Premium quality at prices you will love and is shipped directly to your doorstep. Website even has a "Top Athletic Brand Outfit Price Comparison" so they are combining on trend with low price and charismatic and beautiful Kate Hudson. Not only workout wear but athleisure, dresses, rompers and beyond. The VIP program gives you a series of questions to create personalized outfit recommendations fit for your lifestyle. "JustFab Inc. Co-CEOs, Don Ressler and Adam Goldenberg, launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high quality gear at an accessible price point. These three unstoppable innovators joined forces to create the Fabletics brand in 2013."


Beyonce and Topshop's owner, Sir Philip Green, are 50-50 co-owners of the new label. We will see leggings, tank tops with built-in sports bras, bodysuits and street-ready clothing; logo sweatshirts, tees and parkas. Beyonce said in a statement, "My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts and bodies."