The Faithful Shopper: Ski Chic

For enjoying winter wonderlands, there’s no better excuse for shopping. Before hitting the ski resorts to master the snowy slopes and partake in the aprèsski festivities, here are my essential New York shops for stylish skiing.

380 West Broadway

Bogner is the classic fashion house for snow. With an eighty year history, the house of Bogner represents quality, comfort and easy elegance, a timeless style with modern-day feel. In addition to outerwear for every type of weather, Bogner’s made for ice-cold tempurate warddrobe basics are also a must for winter.

Go all-out gold and show the world exactly why your ski look belongs on the fashion-podium!

Olympic ski champion Lasse Kjus partnered with Swiss entrepreneur Didi Serena to create sportswear made of innovative, high-performance material with a distinctive, clean design.

Their award-winning ski-, active- and golf- collections under the Kjus brand surprised with extremely stretchable high-tech garments, setting new standards of textile performance. The requirements of an Olympic skier have meant that every seam, swatch of fabric and finishing detail were designed and tested for extreme endurance and ease of use, making Kjus a favorite for wintertime pros and weekend warriors to the white mountain tops.

Available at:

Rothman's @ 222 Park Avenue South

Paragon Sports @ 867 Broadway

Patagonia Upper West Side 426 Columbus Ave

Patagonia SoHo 72 Greene Street

Patagonia Bowery 313 Bowery

Patagonia Meatpacking 414 W 14th Street

Patagonia Snow is all about Ski and Snowboarding, or in the words of the outdoor brand: “Wearable Equipment for the White Room.

Patagonia is famous for durable and simple activewear that city folk despertately need for mountain climbing and other strenuous activity in the wood. Go for high expectations for a one-stop suppply run, lifetime workmanship guarantees and a huge intentory to outfit you for every season.

1438 Third Avenue

Surefoot is the first retailer to make custom ski boots for everyone. In about two hours, Surefoot can make a pair of totally custom ski boots, from the custom orthotic footbed to the foam-injected liner. In addition to the “World’s Most Comfortable Ski Boots” go for outstanding customer service, expert boot fitting, orthotics help and 100% guarantee.

Hit the slopes in style, in an instant with same-day NYC delivery from NET-A-PORTER. “Wrap up in pieces that take form and function to unparalleled new heights. Look at these labels to make the slopes your catwalk...” Bodyism, Canada Goose, FALKE Ergonomic Sport System, Fendi, Fusalp, Kjus, Lacroix, Lucas Hugh, Moncler, Moon Boot, Nicholas Kirkwood, Prada, Sorel and more...

Stay warm this winter, and enjoy every moment!

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