While Apps have broad utility for media publishers, they are not needed as the associated development costs and complexities are unnecessary, says Jason Pontin, Editor and Publisher of MIT's Technology Review, in this interview with Beet.TV
Pontin says that a Web-based HTML5 platform will be the "future" of digital publishing. He points to Technology Review, the Financial Times and Quartz as having implemented a non-App strategy for publishing solution.
We spoke to him earlier this month at the Beet.TV executive retreat where he was a speaker and moderator.
More on Pontin's view of Apps vs. HTML5 in his essay in Technology Review.
You can find the post up on Beet.TV here.