The Georgetown Institute for Consumer Research conducts surveys around the major holidays that occur every year. For better or worse, most holidays are important consumer events and Halloween is no exception to this. In fact, Halloween is the second largest commercial holiday in the U.S. Not surprising then that consumers are expected be spend a considerable amount of money (to the tune of $7.4 billion!) on Halloween-related expenses this year. One big bite out of the Halloween-spending pie will be due to expenses on Halloween costumes (and that includes the $350 million that'll be spent on costumes for pets).
So this year, we decided to take a look at the consumer behavior underlying Halloween costumes. In an online survey of over 1000 respondents, we asked respondents to tell us the criteria that are most important to them when they're deciding on a Halloween costume idea. We also wanted to know how consumers get their costumes -- buying one off the rack, creating one from scratch or some combination thereof -- and how much money they were planning to spend on their costumes. The infographic below has some of our favorite findings.
Happy Halloween everyone!
This infographic was created by Albert Lee, GICR Research Assistant and Infographic Designer Extraordinaire.
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The Georgetown Institute for Consumer Research receives funding from KPMG. However, research activities are determined by the interests of the Institute's researchers and trending topics.