As much as we adore the Ultas and Birchboxes of the world, we always find our way back to Sephora. Even as a beauty editor, with access to loads of goodies for the trying, I still find myself perusing the store when I'm out and about. There's just something about the black-and-white striped decor that pulls you in. The free samples and awesome return policy don't hurt, either. But the biggest draw is the retailer's always expanding selection of products.
Just last year, the store added beloved brands like Herbivore Botanicals, Black Up, and Too Cool for School to its already impressive roster, and it doesn't have plans to slow down anytime soon. "We pride ourselves on being at the forefront of beauty trends and ensuring that we have all of the right brands and products our clients need to re-create for their individual expression," says Artemis Patrick, Sephora's senior vice president of merchandising. "With our New at Sephora platform, we're bringing clients the hottest brands all year 'round. I'm so excited for our March launches for so many reasons, but mostly because the brands you'll find from New at Sephora each have something completely unique about them."
Ahead, we rounded up the latest and greatest launches we're excited about. Gird your loins (and your bank accounts), people -- you're in for some salary-sucking treats.
Targeted toward the millennial crowd, Estée Edit's latest products are designed with 18-to-33-year-olds in mind. But this highlighter is great for all generations, and is the perfect, soft complement to your contour job -- once you've perfected it.
Estée Edit Beam Team, $50, available March 15 at Sephora.
This custom eyeshadow palette -- created by Kendall Jenner -- includes a range of matte, shimmer, and even glow-in-the-dark shades. We got exclusive scoop on the product (and an interview with Kendall), which you can read here.
Estée Edit Kendall Eyeshadow Palette, $48, available March 15 at Sephora.
Sleep away the damage from those harmful free radicals and wake up with newly energized skin thanks to this overnight mask.
Estée Edit Pink Peony Overnight Water Pack, $50, available March 15 at Sephora.
The latest in Make Up For Ever's Ultra HD lineup, this innovative concealer allows you to color-correct, brighten, and conceal dark undereyes in one fell swoop. The secret's in the formula -- five out of the 10 shades are created with peach undertones to correct discoloration, while the other five have yellow undertones to brighten up the eye area.
Make Up For Ever Ultra HD Concealer, $27, available at Sephora. -- SPONSORED --
"10 scents inspired by 10 moments on 10 Crosby Street in NYC" is the story behind Derek Lam's new line of perfumes. It's the designer's first foray into fragrance, and we think he's done a pretty impressive job.
Derek Lam 10 Crosby Fragrances, $95 and $175, available at Sephora.
Launched by model Lindsay Ellingson, Wander Beauty is all about the on-the-go beauty buff. This dual-ended lipstick includes a neutral side for the day, and when the sun starts to set -- or, when you're looking for a bolder hue -- you can flip it over for a pop of color.
Wander Beauty Dual-Ended Lipstick, $30, available March 1 at Sephora.
For the rest of our picks, visit Refinery29.
By: Taylor Bryant
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