BUSINESS

The Least Respected Companies In America: 24/7 Wall St.

Denny's restaurant sign, re 1993 class-action suit against chain's W. Coast outlets for discriminatory practices against blac
Denny's restaurant sign, re 1993 class-action suit against chain's W. Coast outlets for discriminatory practices against black customers & employees. (Photo by Robert Landau//Time Life Pictures/Getty Images)

24/7 Wall St. reviewed consultancy firm CoreBrand’s recent report on brand reputation. CoreBrand measured the familiarity and favorability of 1,000 companies. Familiarity is based on how widely known the companies are, and favorability is based on how well people think of these companies. The report identified the top 100 brands for familiarity with the lowest favorability scores. Companies such as Delta, Philip Morris and H&R Block are widely known yet not favorably viewed. These are the least respected companies in America.

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