New readers who purchase one-year online subscriptions to the Times will receive unlimited access to Spotify’s premium service, Bloomberg reports.
If you want in on the deal, the news-and-music subscription costs $5 a week. Access to the world’s largest music-streaming service alone is worth $120.
Times chief revenue officer Meredith Kopit Levien told Bloomberg that both companies will promote the joint subscription offer on their respective platforms.
“We’re beginning to focus much more seriously on how many young people we have engaging with us and how we deepen those relationships,” Levien said of the relationship.
Considering the Times netted over 40,000 in just the first week after the election, the addition of a music-streaming service looks set to attract more potential subscribers.
Hopefully, this will encourage other publications to switch on to similar partnerships with other desirable streaming services ― like Netflix perhaps?