The Porntastic Aesthetic Of American Apparel

The Porntastic Aesthetic Of American Apparel

Harrison, of British GQ, describes her first encounter with an American Apparel ad: "There it was, just as it was. A nubile girl in a pair of white-striped knee-high sports socks and very little else. No retouching, no light trickery and definitely no illusions. After years looking blankly at campaign perfection, it was little wonder everyone was responsive to this new mood in marketing. This was porno. This was brilliant. Here was a brand that was doing something modern, something urgent."

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