By now we're used to seeing gifs of celebrities before and after magazine retouching. The image flashes from real to industry ideal and what's revealed is... less.
Less weight, less fine lines, less skin texture and tone (when's the last time you saw pores on a magazine cover star?), but always a bit more cleavage and volumized hair.
Who's to blame? The fashion and beauty industries shoulder a lot of the backlash. Celebrity culture and celebrities themselves play a role, too. (Is everyone as appalled as I am that our perfect queen Bey allegedly feels the need to retouch her Instagram photos?)