Style & Beauty

Sartorialist, Tiffany Shoot Adorable Video For 'What Makes Love True' Campaign (VIDEO, POLL)

Are you ready for Valentine's Day? No, not at all? Dreading it?

Too bad, because with this new super-cute video from Scott Schuman and his girlfriend, we're officially kicking off romance season.

Scott Schuman from The Sartorialist and his girlfriend, style blogger Garance Dore, have spearheaded Tiffany's "What Makes Love True" campaign, a new campaign focused on capturing the nuances of what it means to be in love.

The faces of the campaign, i.e., totally adorable couples, were photographed with Tiffany's new Instagram filter, which washes all your iPhone snaps in that trademark shade of Tiffany blue. (Couples who want to be a part of the site themselves can download the filter and upload their own pictures to the site.)

The photos were already released, but in this brand new behind-the-scenes video just posted on The Sartorialist, Scott and Garance pore over shots of models flitting about New York in cozy looking clothes (and poses).

And is that Piper Perabo in a fedora, posing with her cute boyfriend?

We love it, although we have to admit, it's kind of cheesy.

Watch the video below and weigh in on whether it's giving you the warm fuzzies or the Valentine's blues.