Are you a newbie at blogging? Do you want to get lots of hits?
The best way is to write something that'll piss people off.
One approach: Be super negative.
Adele's new album has been breaking sales records and she has zillions of adoring fans. Imagine writing a blog that says 25 is crap, she's over-rated, and not remotely as good as Lana del Ray or any other singer of your choice. You'd be sure to get tons of hits and people would RT like crazy in their rage.
Another approach: Defend the ridiculous.
What if you blogged that the Kardashians have been misunderstood and actually represent the best in family values, everything that makes America great? Given their high profile, anything about them is likely to generate hits, but this would really be a surprise and that's what you're after: click bait.
A sexy title helps.
Now, what do you do in either case about the badly spelled emails from people who think you're a total moron and should be put down like a rapid dog? And the tweets that vilify you in worse terms? And the comments that point out the smallest typo as proof you don't deserve to breathe?
Ignore them.
You're not blogging to find friends or prove you're God's Gift to Blogging. Your aim is publicity, and the best way to generate that is by posting a controversial blog.
So. Are you tough enough to handle it?
Lev Raphael is the author of The Edith Wharton Murders and 24 other books in genres from mystery to memoir.