The decision of a customer to purchase or not to purchase an item is not a result merely of their inherent desire to purchase. The decision to purchase is a cumulative result of their desire, the perceived value of the item, the ease of the purchase, and a multitude of underlying psychology visual and non-visual factors.
One challenge that digital marketers face is how to influence the customer’s unconscious psychological perceptions of the product, and their resulting purchasing decisions around it. Marketers often make creative assumptions, based loosely on ROI, when they implement content and sales copy with the goal of increasing the likeliness of a customer taking an action.
Whether the marketer’s desired action is for a customer to convert on a landing page, to purchase an item, or to sign up for an email list, marketers try to find ways to optimize and increase the desired action... yet their effort is sometimes futile.
The biggest weakness that marketers face today is a lack of data around how customers interact with their digital content. Marketers don’t know which pieces of their content are resonating with visitors, and what exactly compels a visitor to leave or stay on their page. Without this data, it becomes difficult to create effective sales and marketing copy, and to place it strategically. The same goes for ad content and placement, email targeting... and any other campaign which a user’s engagement or lack thereof could be improved if only the marketer understand what was going on.
With its patented Exit Intent technology, Bounce Exchange is putting the power back in the hands of marketers, and changing the way that digital marketing is done. Information that marketers thought they could only dream of is now being compiled in the form of actionable insights for marketers to take advantage of.
How does Bounce X do this?
The company’s CEO, Ryan Urban, recognized the need of marketers to know when visitors become disengaged with a website, noting that it could provide marketers with key insight into how visitors are interacting with web content. Thus, exit-intent was born. Exit-intent gives marketers the knowledge of when visitors leave their site, so that they can take actions to keep visitors on there longer, and hopefully convert.
Afterwards, BounceX examined other visitor behaviors that they could observe, and could provide insight to marketers for increased conversion.
Building off of this, BounceX created an enterprise segmentation engine to compile complex sets of rules and targeting each visitor into various buckets. The engine connects the visitor’s initial data with their real behavior on the website to create a conversion-optimizing campaign.
By helping marketers to read their visitors’ digital body language, target them in real time, and then creating campaigns to drive conversions, Bounce X is leading the marketing industry with the first ever behavioral marketing platform.
Because Bounce X enables marketers to understand and make decisions based on real-time data, marketers are able to effectively arrange and display their content in a manner that more effectively creates conversions.
The outcome of it all? For marketers - a huge ROI. That’s why Bounce X is currently partnered with Fortune 500 companies like Microsoft to turn their website into a magnet for visitors.