BUSINESS

The Untold History Of The Pumpkin Spice Latte

A Starbucks Corp. new low calorie vanilla latte and mini sparkle doughnuts are arranged for a photograph in New York, U.S., o
A Starbucks Corp. new low calorie vanilla latte and mini sparkle doughnuts are arranged for a photograph in New York, U.S., on Wednesday, Jan. 13, 2010. New Yorkers were more inclined to buy coffee from Starbucks Corp., especially from stores near a Dunkin' Donuts outlet, after restaurant chains were required to display calorie counts on products, researchers found. Photographer: Ramin Talaie/Bloomberg via Getty Images

The pumpkin spice latte, Starbucks' most iconic and popular seasonal drink, almost didn't happen.

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