The Viral Wedding Photos That Conquered China

The woman is wearing crimson lipstick under the wide-brimmed shelter of an Audrey Hepburn hat. The reflection of a similarly chiselled companion can be seen in her dark, oversize sunglasses, and his easy confidence telegraphs a coveted quality in contemporary China: rarefied urban cool. The young, striking pair are sipping cups of Starbucks coffee—but, had the image merely been part of an advertising campaign, it wouldn’t, in all likelihood, have conquered social media to become China’s top trending item.