We thought swimsuitsforall couldn't be any more on point. The body-positive brand is responsible for Ashley Graham's first Sports Illustrated Swimsuit Issue appearance, making cellulite sexy, putting a 56-year-old in a steamy bikini ad and being one of the few fashionable, reasonably priced hubs for swimwear over a size 10.
Then they took on the thigh gap.
Swimsuitsforall's latest campaign is a series of inclusive images celebrating -- you guessed it -- bodies (and thighs) of all shapes and sizes.
Graham shows of her assets in swimwear along with Aerie spokeswoman Iskra Lawrence, Kylie Jenner's bestie Jordyn Woods, and a slew of other sexy women.
The dreaded and dangerous thigh gap phenomenon has plagued the Internet and men and women everywhere, so Swimsuitsforall snapped its models from behind in all their glory, thigh gap or no thigh gap.
“Mind the gap, or don’t mind the gap – who cares?" the brand said in a statement, declaring, "It’s the summer of #MySwimBody!”
And thus, the beautiful social media campaign, which first launched in May, continues to make its mark. Using #myswimbody, followers have even posted gorgeous swimsuit photos of their own.
Here's to a summer filled with millions of bathing beauties not giving a you-know-what about their thighs -- or any other parts of their bodies, for that matter.
Check out more images from the campaign below.