We thought swimsuitsforall couldn't be any more on point. The body-positive brand is responsible for Ashley Graham's first Sports Illustrated Swimsuit Issue appearance, making cellulite sexy, putting a 56-year-old in a steamy bikini ad and being one of the few fashionable, reasonably priced hubs for swimwear over a size 10.
Then they took on the thigh gap.
Swimsuitsforall's latest campaign is a series of inclusive images celebrating -- you guessed it -- bodies (and thighs) of all shapes and sizes.
Graham shows of her assets in swimwear along with Aerie spokeswoman Iskra Lawrence, Kylie Jenner's bestie Jordyn Woods, and a slew of other sexy women.
“Mind the gap, or don’t mind the gap – who cares?" the brand said in a statement, declaring, "It’s the summer of #MySwimBody!”
And thus, the beautiful social media campaign, which first launched in May, continues to make its mark. Using #myswimbody, followers have even posted gorgeous swimsuit photos of their own.
Here's to a summer filled with millions of bathing beauties not giving a you-know-what about their thighs -- or any other parts of their bodies, for that matter.
Check out more images from the campaign below.