A new ad from the women’s health organization is highlighting the many different reasons women and men need Planned Parenthood. Abortion procedures only account for 3 percent of Planned Parenthood’s overall services. So what else do they provide to the 2.5 million people they see each year? Everything from breast exams to getting a flu shot or being tested for diabetes.
“People tend to have preconceived notions about Planned Parenthood,” Sandy Rhyneer, VP of marketing and communications at the Planned Parenthood of the Great Northwest and the Hawaiian Islands, told AdWeek. “The TV spot Wexley developed mirrors the quality and care Planned Parenthood provides, and we couldn’t be happier with the result.”
Executive creative director of the ad Cal McAllister added that the agency thought it important work to create meaningful ads for Planned Parenthood.
“Planned Parenthood is an organization we care passionately about so we jumped at the chance to work with them. In truth, everyone on this project did,” McAllister told AdWeek. “We all wanted to come to their defense after Planned Parenthood being so maliciously attacked. I’m constantly impressed by their focus on staying the course and winning the right way.”
As are we.
Correction: An earlier version of this article incorrectly identified Sandy Rhyneer as the VP of marketing and communications of Wexley. Rhyneer is the VP of marketing and communications at the Planned Parenthood of the Great Northwest and the Hawaiian Islands.