Infinity, a clothing line that will be wrapping up its Kickstarter campaign this week, wants to remind older women that they've still got it.
Infinity's founder, Claudia Fua, said she came up with the idea to create clothing specially designed for seniors once she realized that the demographic had few options when it came to shopping.
"Infinity was inspired by my mother. When she moved into senior living, it became very obvious that her whole generation was being ignored by the fashion industry," she said.
Infinity's functional designs prioritize comfort and efficiency. The brand's items come fitted with with magnetic buttons, elastic waists and thumb holes. Each garment even comes with a personalized name tag.
The brand recently showcased its latest collection at its spring 2016 show and holds fashion shows at assisted living facilities where residents can strut their stuff on the runway.
Learn more about the line in the video above.