By Taylor Davies for Teen Vogue.
Earlier this year, Women's Wear Daily conducted a survey where it asked students at top fashion schools around the world, as well as people in WWD's social media networks, one question: What is the most desired company to work for in fashion?
The prevailing answer? None other than Chanel.
More than 200 brands, designers, and companies were named by the nearly 2,500 people who answered the survey, and the top-ranked companies after Chanel included VMH Moët Hennessy Louis Vuitton, Christian Dior SE, Alexander Wang, H&M and Michael Kors Holdings Ltd. The rankings differed slightly between results obtained via the social media portion of the survey (obtained via Facebook, Twitter and LinkedIn) and those given by the fashion school students.
We have to admit, the results reveal some interesting insights about what millennials are looking for in fashion jobs. While some of the top companies listed aren't as luxury-focused as others (H&M as compared to Chanel, for example), millennials seeking careers in fashion seem to be keenly aware that a prestigious history is wonderful, but not essential, for success. The survey revealed that young people chasing jobs in fashion are thinking about sustainability, career growth potential, and a positive work environment.
Some respondents to the survey offered explanations for their choices, which gave further clues as to why certain brands were desired above others. WWD explains that one woman said she considers Diane von Furstenberg a highly desirable brand to work for because it "stands for strong, confident women."
To see the full results of the survey, visit WWD.
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