This Martini's For You: Anheuser-Busch Launches Organic Vodka

This Martini's For You: Anheuser-Busch Launches Organic Vodka

The King of Beers says: This martini's for you. Bud parent Anheuser-Busch is launching its own superpremium organic vodka brand, Purus, continuing its recent trend of branching out beyond domestic beer.

A-B during the last two years has signed several extensive import agreements -- including a 20-year deal to import InBev brands such as Stella Artois and Beck's -- and also cut numerous deals to bring boutique spirits offerings in categories such as vodka and soju into its portfolio. Over the summer, it also filed trademark applications for cachaca ("Luzia") and pomegranate-and-acai flavored vodkas ("Pomacai").

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