This Subscription Box Sends You Products Only From Women Of Color

Its Mother's Day box might be a blessing to all the forgetful folk out there.
SassBoxx launched in January 2016. 
SassBoxx launched in January 2016. 

Digital campaigns and apps are making it increasingly easy to buy black, and one woman is bringing black businesses right to your door. 

Sapphira Martin, 27, is the founder of SassBoxx, a monthly subscription service that offers products exclusively from businesses owned by women of color. 

“It’s important for us to support black businesses because African-Americans have to bring back that united force that we’ve gained from our ancestors,” Martin, a Queens native, told HuffPost in an email Thursday. 

The Root reported Wednesday that 30 percent of black-owned business in New York City shut down their operations between 2007 and 2012, making Martin’s venture all the more significant. 

“In the grand scheme of things, African-Americans have invented and created some of the most important businesses and everyday [inventions],” she said. “We have to continue a legacy laid out before us.”

"Boss Up" was the theme for the April SassBoxx.
"Boss Up" was the theme for the April SassBoxx.

The box, which launched in January 2016, contains four to seven items that range from candles and inspirational notepads to beauty products. Martin gets theme ideas for the boxes from media, the women’s rights movement, her family and the sheer existence of black women. While the box is ideal for any woman, Martin said she’s particularly focused on women of color. 

To honor Mother’s Day, the company’s limited-edition May box will be titled MomBoxx, and features products from brands like Ivy’s Tea Co. and Dope Mom Behavior

When Martin’s not tending to the lifestyle of black women through SassBoxx, she’s doing so through the “Black Girl Podcast,” which she co-hosts with four of her friends. 

You can sign up for SassBoxx here.



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