What to get her for Valentine's Day? What to get him? Flowers, chocolates, teddy bears are marketed ceaselessly on television. Been there, done that.
Better idea: (RED) products. They're the right color (red). Desire and virtue neatly packaged all in one. And they have an immediate impact on the lives of others.
When you buy a (RED) product you make a choice that literally saves lives in Africa. A (RED) iPod is the same price as any other iPod, but when you choose the (RED) iPod, Apple makes a contribution to The Global Fund. That contribution is put to use directly on the ground in Africa. That's how the (RED) model works - with each and every partner we have.
And it's been working. Thanks to consumers all over the world, (RED)-branded product partners have generated more than $120 million to the Global Fund in just over 2 years.
In fact, The Global Fund now estimates that if (RED) were a country, it would be the 11th largest donor to African HIV and AIDS programs in the world. The combined revenue has impacted the lives of over 2.5 million people. That's a lot of love shared.
With an issue as large as HIV in Africa and a need so great, there is always more to be done, especially in economic times when budgets are being cut, and donations to groups assisting with HIV and AIDS in Africa are down dramatically. We believe (RED) will prove to be the sustainable model that helps get medicine to the people who need it even in tough times - but that will only happen with your help.
So here is a list of our partners: American Express, Apple, Converse , Dell, Gap, Emporio Armani, Hallmark, Microsoft and Starbucks.
We hope that you'll buy their (RED) products and extend the reach of Valentine's Day to people a world away. And make the one you love happy.