Technology That Can Track Our Thoughts

In today's age of targeted ads and personalized marketing, perhaps it's no wonder that technology is getting closer to being able to see what's going on in our heads.

Researchers from the University of London and Mindlab International in the UK have developed technologies that show what is going on in our brains -- and what is actually managing to grab our attention.

The technology "can be used in a whole range of different spheres where people may not want to say what they truly think," Duncan Smith of Mindlab told BBC News.

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