Three Screens: Americans Watching More TV Than Ever

Three Screens: Americans Watching More TV Than Ever

SOMEHOW, despite more distractions than ever, we're finding even more time to plant ourselves in front of screens.

The first in a series of new "three-screen" reports by the Nielsen Company shows an emerging shift toward a more video-centric use of the Internet, but not at the expense of television viewing. The report, an initial effort by Nielsen to "follow the video" as consumer viewing habits shift, is scheduled to be released Tuesday.

The average American spent 127 hours of time with TV in May, up from 121 hours in May 2007; and 26 hours on the Internet, up from 24 hours last year. More than 282 million people watch television in a given month and nearly 162 million use the Internet.

Perhaps most important, the data reaffirms that online video viewing is no longer a novelty. Two-thirds of Internet users in the United States, 119 million people, watched video in May.

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