Three Steps To Getting More Creative With Your PR

Have you run out of ideas for your public relations strategy or you find yourself writing the same thing over and over again?

Are you finding it difficult to generate ideas that can help you find new angles for media stories or great topics for articles?


Running out of ideas and finding it a challenge to come up with new topics are sure-fire signs that you need to review your PR routine.

Brainstorming new concepts for your PR strategy can help you stand out and let your voice be heard in the competitive environment.

Here are some tips on how to be more creative and imaginative in your PR activities.

1. Be visual and ignite your creativity
Research shows that just imagining something can have the same effect as actually doing it. Be proactive and brainstorm ideas on a regular basis. This can help you generate ideas for media stories and articles for your business.


2. There's more than meets the eye
Think beyond what you perceive. Is that stick a stick? No, it's a magical wand that turns rooms into butterflies. Pretend a rock is a car or that plane in the sky is a magic carpet on its way to you. Just like in PR, pretend you are the journalist - what kind of articles and topics will stand out more than others? Start pretending more, and see what happens to your creativity and imagination.

3. Embrace the silence
Silence can create a space for truly creative thinking. Try sitting somewhere quiet for an hour or so, just in your thoughts. Allow whatever comes to mind, and then jot this down, or draw it.

Start imagining and let your creative side ignite. Being more creative and thinking outside the box can help you and your business stand out against your competitors.

About the author
Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field.

Catriona is also the director of CP Communications, which merges traditional PR tactics with cutting-edge social media strategies that engage consumers as well as business.