Kim Davis might not be buying Tide To Go any time soon.
The stain-removing pen is featured in a new ad that takes a swipe at homophobes who want to stand in the way of marriage equality. The 30-second commercial shows a same-sex couple heading into a church with hands held before being stopped by a woman outside.
"I won't let you blemish the sanctity of marriage," she says, but right as the men begin to protest, it's clear her real issue is not with their impending union.
"First a clerk in Kentucky, and now a church lady in Los Angeles! This same sex couple faces yet another obstacle on the way to marriage equality in this commercial I directed," Mark Mickelsburg wrote in a Facebook post.
"Many people like to share creative ways on how Tide fits into their lives,"a rep for Procter & Gamble told The Huffington Post. "This is one example of that, but we didn't create this ad. We do appreciate all of our Tide fans -- and how Tide-to-Go can save a wedding day."
UPDATE: Adweek notes that the clip is actually a spec ad and has not been endorsed by Tide.
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